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Internal Communications and Sustainability Manager at British American Tobacco

British American Tobacco plc (informally BAT) is a British multinational tobacco company headquartered in London, United Kingdom. It is one of the world’s five largest tobacco companies.

BAT has a market-leading position in over 50 countries and operations in around 180 countries. Its four largest-selling brands are Dunhill, Lucky Strike, Kent and Pall Mall, with others including Kool, Benson & Hedges and Rothmans.

BAT has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. As at 6 July 2012 it had a market capitalisation of £65.6 billion, the sixth-largest of any company listed on the London Stock Exchange. It has a secondary listing on the Johannesburg Stock Exchange.Job Number: 25772
Function: Legal & External Affairs
Level: Experienced Professional
Appointment Type: Permanent

The Purpose

As a key member of the Corporate Affairs team, the Internal Communications and Sustainability Manager (IC & Sus Manager) will manage the company’s internal communications programme, provide strategic communication support to the business, while ensuring the drive for digitally-enabled campaigns.
He or she will also be responsible for addressing key business-related sustainability (social, environmental and economic) impacts in a way that builds value for our stakeholders as well as our shareholders, which will in turn improve our commercial sustainability.
This would involve supporting, through internal communications, the corporate evolution of the corporate brand as well as the harm reduction initiatives.
This also involves the launch/introduction of potentially reduced risk products (PRRP) in the West and Central African Area, which we will continue to develop and introduce to the solid portfolio of consumer solutions for our well-known global brands - Velo/Lyft, Vype, glo, etc.
This role reports to the Area Head of Corporate Affairs and is a self-managed role, the coverage scope being the West and Central African Area (Anglophone and Francophone).

Business Responsibilities
Internal Communications:

Set digital communications strategy to manage employee communications that ensure employees understand and support company strategies, principles, compliance directives and initiatives, and the impact on the employee’s day-to-day activities.
Develops, manages and produces effective digital communications tools and platforms, such as company electronic newsletters/magazines, corporate literature and technology enabled internal campaigns, that ensure staff are aware of and supporting business initiatives and success.
Develops and manages the development of annual communications cycle plans that incorporates functional and company requirements and supports the company’s evolved plan and focus.


Strengthening the recommended approach to Sustainability Agenda.
Drive high standards and best practice on Sustainability management approach.
Provide technical advice and support on Sustainability issues.
Monitor emerging global sustainability issues.

Essential Requirements

Graduate calibre, ideally with professional or higher qualification in Internal Communication, IT or Marketing.
Good understanding of all aspects of digital communications and social media and able to keep up to date with new developments as they happen.
Excellent written and verbal communications skills.
Expert in project management and good understanding of the tobacco regulatory environment.
3 years+ broad Internal Communications/IT/Marketing experience, ideally in a blue-chip company.
Understanding of the wider communications disciplines; experience of change management.
Understanding of research tools and methodologies; can conduct small scale online qualitative and quantitative research.
He or she should have an understanding of Sustainability issues within corporate organizations, comprehensive understanding of stakeholder management and reporting process and best practice standards and mechanisms.
Ability to identify Sustainability issues cross functionally and drive a sustainable agenda to address issues identified.

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