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Social Media Manager

VFD Group is an alternative financial services holding company that creates value by working within Nigeria’s informal financial sector to create innovative products and solutions that are accessible to the everyday Nigerian. VFD Group was founded by highly skilled professionals with diverse experiences, qualifications and professional backgrounds, who identified the gap between individuals and small businesses and their banking experiences, and set out to bridge the divide. Job Title: Social Media Manager JOB SUMMARY - The social media manager will be responsible for representing the brand across social channels. He/She will handle the role of developing strategies to optimize brand awareness as well as the operational role of making posts on the various channels assigned to them. DEPARTMENT - MARKETING AND CORPORATE COMMUNICATIONS REPORTING RELATIONSHIPS - Report to: Head of MCC Supervises: Nil OPERATIONAL RESPONSIBILITIES     Curating the brand’s social media channels Develop weekly content calendar for the relevant social media platforms as well as optimal posting strategies Make social media posts in a timely manner Monitor, moderate and respond to comments from the audience Develop and execute digital marketing campaigns to drive engagement and increase audience share Tracking and reporting of social media analytics Any other task that may be assigned from time to time KEY PERFORMANCE INDICATORS (KPI)    KPI Timely posting of content on the respective social media platforms Timely response to questions and comments on the various social media pages Quality of content calendar Quality of engagement with the audience Quality and outcome of digital marketing campaigns  Increased share of the audience  Financial KPIs - Financial target schedule as updated from time to time

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