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Digital Marketing Manager at Mobihealth International

Mobihealth is an International pioneer innovative telemedicine & healthcare services platform positioned to revolutionize access to healthcare services in developing countries-the first of its kind in the African continent! We are a One-stop portal that gives millions of people in Africa timely access to medical experts worldwide via video consultations from the comfort of their home, quality diagnostic tests, genuine medications, specialist referrals through a subscription plan that requires no out-of-pocket payment. Mobihealth is bridging the gap in access to quality healthcare services across various African countries including Nigeria, Tanzania, Ghana, Sierra Leone and Ethiopia. Many people in developing countries lack access to affordable, high quality primary and urgent health care services. High costs and long distances to health care facilities can be major barriers to care. Research has shown that between 25 and 50% of all sick children and adults do not receive needed care.Mobihealth International is Africa’s first entirely innovative integrated telemedicine and digital healthcare services platform positioned to revolutionize access to healthcare services in developing countries – the first of its kind on the African continent. It is a one-stop portal that aims to provide end-to-end healthcare solutions to millions of people across Africa and globally leveraging technology in the most cost and time-effective way bridging the gap across multiple pain points. We are a multicultural, diverse, multidisciplinary team who live across different continents and love what we do; we are very excited to be pacesetters in this industry. We are looking for people with similar passion and motivation who want to make a positive global impact. Majority of our staff work remotely/virtually, so flexibility to time difference and nature of work is significant for those aspiring to join the team. Our core values are integrity, empathy, innovation and excellence.

RESPONSIBILITIES



Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.





Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.





Develop and monitor digital campaign budgets, prepare reports and monitor performance. 





Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.





Identifying new customers and supporting sales and lead generation efforts.





Organizing company conferences, trade shows, and major events, building brand awareness and positioning.


Plan and manage social media platforms, digital marketing campaigns, including web, SEO/SEM, email and display advertising.


Identify trends and insights, and optimize spend and performance based on insights.


Evaluating and maintaining a marketing strategy, while directing and coordinating marketing efforts.


Researching demand for the organization's products and services, and evaluating competitors


Brainstorm new and creative growth strategies.


Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.


Oversee paid media advertising campaigns on Google, LinkedIn, Facebook.


Plan and execute multi platform digital marketing campaigns. 


Develop and execute an ongoing content promotion strategy. 


Conduct market research to identify market requirements for current and future services. 


Identify and recommend potential strategic partner relationships for service lines. 


Work closely in support of the Business Development and Sales Team. 


Deliver all marketing and communications activity within the agreed budget. 


Manage relevance and accuracy of all digital and print media,  website and publications including distribution.



ESSENTIAL QUALIFICATIONS



Bachelor’s degree in marketing or a related field.


Demonstrable experience leading and managing SEO/SEM, marketing database, and advertising campaigns.


Minimum five years of post-graduate experience.


Proven leadership experience and ability to work independently with minimal supervision. 


Solid knowledge of website analytics tool; Google Analytics, and WebTrends.








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