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AT&T could offer ad-subsidized phone plans starting next year

AT&T is looking into the possibility of offering cellphone plans subsidized in part by advertisements, company CEO John Stankey told Reuters in an interview. Subscribers will still have to pay the bigger chunk of their bill, but Stankey said he believes there’s a segment of AT&T’s customer base “where given a choice, they would take some load of advertising for a $5 or $10 reduction in their mobile bill.” Stankey didn’t go into the nitty-gritty of how the offer would work, but based on what he revealed during the interview, it sounds like AT&T plans to serve individual customers with targeted advertisements.

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