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Digital Marketing / Lead Generation Specialist at Regenesys Business School

At Regenesys, we assist individuals and organisations achieve their personal and organisational goals by enhancing their management and leadership potential. We approach education and development holistically, emotionally and spiritually.Job brief

If you live and breathe digital marketing and lead generation, we want to talk to you.
We are looking for a Digital Marketing / Lead Generation Specialist to develop, implement, track and optimize our digital marketing / leads generation campaigns across all digital channels.

Responsibilities

Plan and execute all digital marketing and leads generation, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Generate quality leads for the sales team
Design, build and maintain our social media presence
Measure and report performance of all digital marketing and leads generation campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Key Responsibilities

Sell higher educational and training products and programmes to corporate organizations and public sector institutions
Develop business relationships with key decision makers in the private and public sectors
Prepare and submit training and executive education proposals for addressing specific needs of public and private sector organizations
Make formal sales presentations to decision makers as required
Provide detailed budgets and costing sheets complimentary to training and executive education proposals
Prepare marketing plans and budgets
Achieve and exceed annual individual sales targets
Meet proposal deadlines as required
Provide documentation in respect of all job related activities as required, including call reports, periodic budgets, etc.

Requirements

BS/MS degree in marketing or a related field
Proven working experience in digital marketing and leads generation
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Facebook, LinkedIn and Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement.
Minimum of 5 years experience in similar position with solid track record
Existing network of and access to decision makers in public and private sector
Good understanding of public sector procurement processes for educational and training services
Key behavioral attributes - Drive, passion, outgoing, friendly, dependable, result oriented
Excellent oral and written communication skills
Good presentation skills
Personal mobility.

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