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Category Brand Manager, Gum at Mondelez International

Mondelez International LLC is a whole new company that has been re-imagined with a single focus in mind: create delicious moments of joy by sharing the world's favorite brands. Launched on Oct. 1, 2012, and employing around 100,000 people around the world, MondelÄ'z International comprises the global snacking and food brands of the former Kraft Foods Inc.

Job Number: 1806786 Job: Brand/Product/Category Marketing Job Purpose

Supports the execution of category activation marketing strategy/plan within the cluster/ market.
The role leverage links between the cluster/market and the category.
The role works closely with the Market Sales teams to deliver plan through superior consumer and customer activation

Key Accountabilities

In line with the job purpose, key accountabilities will entail the following:
Supports the execution and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.
Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 's
Implements the IMC programs, working with BU category activation , agencies, and drive local adaptation of brand communication
Manage connection & media planning and buying locally
Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar
Manages required investment, prioritization, resources and enablers in order to deliver category targets
Collaborates with the Equity &Innovation teams to develop insight led and strategically relevant communication that drive brand health and category growth within the cluster/market
Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets
Manages marketing spend budgets & improve profitability (ROI) across the cluster/market
Understands local Sales capacity execution capability and coordinate with Category Lead and market GM's on cross category priority alignments.
Typically works with a timeframe for less than 12 months.

Obligations It is expected that you will:

Carry out the role accountabilities within the operating and process frameworks that apply to the company
Work together with all your peers and customers. A key part of your performance review each year will be based on their input.
Exemplify the company's Higher Purpose & Values in practice - this will be a key part of your annual development cycle.

Qualifications/Person Specification In order to succeed in this role, it is expected that the ideal candidate will have:

Minimum of 3 years' experience in blue chip multinational FMCGs in Brand Management
Demonstrable experience in execution of outstanding marketing programmes based on consumer insights.
In-depth understanding of consumer needs
Influencing senior teams.
Strong people management skills
Communication skills
Idea Leadership and Drive for Results
Handling Complexity, problem solving, analytical and conceptual skills
Business Acumen, Organizational agility
Project leadership skills
Strong planning skills
University degree
Excellent Knowledge of English language
Strong PC literacy (Excel, PP)

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