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Marketing Manager at Smart Partners

Smart Partners Consulting Limited - Our client in Retail Business with offices in Lagos, Abuja, Portharcourt and Kaduna, is looking for the services of a qualified candidate to fill the position below:Job Description

The Marketing Manager will be responsible for integrating promotional elements into retail marketing and to develop and implement effective and winning marketing and sales strategies that will impact on the bottom line.
To be responsible for taking new and existing products from launch to profitability (meeting specified sales target).

Job Responsibilities

Develop and execute marketing strategies and programs to promote the company's brand within new and existing customers to meet their needs
Oversee all Marketing activities from Initiation to closure
Ensure that monthly targets are met and drive the team.
Work cooperatively with all stakeholders and Sales/Marketing team to identify opportunities and execute plans for brand exposure, retail associate training and brand development
Drive profitable sales, brand growth and loyalty for a number of business areas.
Conduct customer/market research to determine market requirements for existing and future products
Advises Management on product performance, product development, pricing and other recommendations arising from market information.
Leverage retail customer insight data to refine brand management and identify brand-building areas.
Ensure brand communication for areas of responsibility are consistent with the company and brand positioning which include promoting uniformity and consistency of brand.
Measure success of various marketing campaign
Contributing to sales information and recommendations towards strategic plans and reviews.
Control expenses to optimize cost and meet budget and business performance goals.
Develop sales pitches to corporate customers including presentations, conferences, exhibitions, road shows in line with company's product lines.
Maintain accurate records of sales and provide accurate and timely reports to management on business performance.

Required Skills and Abilities

Strategic thinking and management Skill
Good managerial & leadership skills
Excellent Written and Verbal Communication Skills
Organization and Planning
Stress Tolerance/Performance Under Pressure/Resilience
Initiative, creativity & being proactive
Coaching/ influencing and supervisory disposition
Effective interpersonal relationships
Integrity and Discretion, Initiative/ Proactive
Analytical skills / Problem solving
Resilience, Tenacity and Integrity
Interpersonal skills


First degree, with a Marketing related professional qualification. MBA will be an added advantage.
The ideal candidate MUST have relevant experience in Retail Sales Business
Minimum of 6 years experience, at least 5 of which must be at managerial level

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