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Center Marketing and Sales Manager at Ruhe Global Resources (RGR)

Ruhe Global Resources is an educational advisory centre that provides study abroad and visa counselling to Nigerian student who intend in to study in any of institutions abroad. We are proud partners of several Institutions.

We have access to British, American, European, Asian and Middle Eastern Universities and Colleges. Therefore, We provide detailed, valid and updated Educational guidance, Visa Support, Registration and Preparation for International Exams to international students applying different schools abroad.

Ruhe Global Resources Gives you access to global education by helping you make a right choice of country, school, processes your admission, prepare you for your exams, provide visa counselling and support you as you progress with your study. We help you achieve your dreams.

Ruhe Global resource is happy to assist you to obtain admission at any university of your choice and guide you to make an informed decision to study in UK, USA,Australia,Canada,Europe and Asians Universities and colleges.Department: Marketing/Sales

Job Purpose

To work with the managing director, Regional Manager and other team member to evaluate and successfully increase sales and marketing of the branch by establish new business opportunities while strengthening existing ones.
To Assist in coordinating marketing & sales activities; consistently drive traffic to the RGR offices, websites, social media and online especially from the west and in all-region in Nigeria; generate and follow up with MOU partners and ensure consistent flow of students from such partners; be involved in suggesting digital campaigns and effectively increase brand awareness.
Achieve set monthly revenue and registration target.
Responsible for ensuring daily registration target in the branch is met.

Core Working Relationships:

Customer Service officer, Assistant managers, Business Development Officers, Recruitment Officers and managers, Branch Manager, Conversion Officers/ Manager, Events Manager, Marketing/Brand Marketing Manager, Human Resource Officer, Managing Director.
The post holder will be Reporting to the Managing Director and work closely with all Abuja based staff; this position will focus on recruitment to all RGRs services and partner Universities programs and market the RGR brand in Nigeria across all marketing communications channels.

Job Description
Business Development:

Meeting with potential applicants in order to counsel and guide them towards enrollment to any of RGRs services.
Attendance at recruitment exhibitions, representation of RGR on exhibition stands.
Conversion of current applicants via telephone and face-to-face meetings.
Regular visits to cities outside of Abuja. participation in admissions seminars held at schools, hotels and other venues.
Contribution to RGR s marketing strategy and organisation of marketing and advertising activity in Nigeria.
Ensure Delivery of expert visa advice and counselling for all Nigerian RGR applicants applying for visas through the visa experts.
Input and expert advice with regards to RGRs strategy in Nigeria.
Possible travel to cities outside of Abuja for recruitment events or training, including abroad.
Essentially sell programmes and represent the best interest of partners & RGR in Nigeria.
Ensure constant steam of walk in clients at the assigned RGR office.
Assist with developing new strategic recruitment activities through gathering market intelligence.
Achieve agreed targets for each intake
Provide timely and accurate updates to the Company regarding student recruitment activities.
Make contact and follow up with new institutions in Nigeria to have a signed MOUs to send students to RGR.
Marketing and promoting RGR institutions to prospective students.
Maintain full update on RGR partner institutions regarding courses, materials and procedures.
Initiate necessary virtual and real-time marketing strategies/campaigns using various social media platforms amongst others as required.
Any other related task that may be assigned
Manage Business Development Officer, cleaners and temporary Teaching staff.
Work with the Managing Director in increasing revenue by 50%-100% after the next intake.
Initiate new marketing ideas and work out plans.

Customer Service:

Helping to develop and implement a customer service policy for RGR
Finding ways to measure customer satisfaction and improve services
Managing a team of customer service staff
Handling face-to-face enquiries from customers.
Analysing statistics or other data to determine the level of customer service RGR is providing
Producing written information for customers, often involving use of computer packages and software
Writing reports analysing the customer service that RGR provides
Developing feedback or complaints procedures for customers to use
Improving customer service procedures, policies and standards for RGR
Meeting with other managers to discuss possible improvements to customer service
Involvement in staff recruitment and appraisals
Training staff to deliver a high standard of customer service
Leading or supervising a team of customer service staff
Learning about RGR’s products or services and keeping up to date with changes
Keeping ahead of developments in customer service by reading relevant journals, going to meetings and attending courses.

Administrative and Office Management:

Record office expenditure and manage the budget
Organise the office layout and maintain supplies of stationery and equipment
Maintain the condition of the office and arrange for necessary repairs
Organise and chair meetings with staff – in lower paid roles this may include typing the agenda and taking minutes, but senior managers usually have an administrative assistant to do this
Oversee the recruitment of new staff, sometimes including training and induction
Ensure adequate staff levels to cover for absences and peaks in workload, often by using temping agencies
Carry out staff appraisals, manage performance and discipline staff
Delegate work to staff and manage their workload and output
Promote staff development and training
Implement and promote equality and diversity policy
Write reports for senior management and deliver presentations
Respond to customer enquiries and complaints
Review and update health and safety policies and ensure they’re observed
Check that data protection laws are being adhered to in relation to the storage of data, and review and update policies
Arrange regular testing for electrical equipment and safety devices
Attend conferences and training
Manage social media for your organisation.


Develop and initiate business development and /marketing strategies.
Assist in coordinating actions to influence developed strategies.
Assist in the execution of marketing campaigns.
Assist in the development and planning of all branding and marketing activities.
Identify opportunities, develop plans and establish business alliances that will strengthen the RGR brand.
Carry out sensitization activities and generate new leads in formal and informal sectors of key cities where an RGR office does not exist at the moment.
Make presentations to key employers, parents and students of highly rated secondary institutions and generate traffic/leads/registrations, ensuring students register.
Create the needed buzz in tertiary institutions thereby increasing leads from the institutions.

Requirements, Qualifications and Experience
Education and Experience:

Experience with an international recruitment agency will be highly considered but not required.
Graduate degree - essential, Postgraduate degree will be an added advantage
Marketing experience in a similar role
Considerable experience in a customer facing role – essential
Candidates with industry related experience will be strongly considered with higher salary where commensurate.

Essential Skills and Experience:

Communication & Interpersonal Skills
Collaboration Skills
Negotiation & Persuasion skills
Project Management Skills
Research & Strategy
Computer Skills
Business Intelligence
Excellent leadership skill
Evidence of working within a target-driven environment
Meeting Sales Goals and Professionalism
Experience and ability in providing market intelligence in order to guide recruitment activities
Knowledge and experience of visa counselling for visa applicants
Prospecting Skills, Sales Planning, Selling to Customer Needs, Closing Skills, Market Knowledge, Presentation Skills, High & Sustainable Energy Level
Experience of report - writing and statistical analysis
Excellent customer service skills, experience working within a customer -facing role
Takes initiatives and works independently/within a team when required
Highly organised, can manage several tasks simultaneously
Can work under pressure when required
Excellent communication skills, can build positive relationships with people of a variety of different ages and levels of authority
Can influence and persuade at all levels
Culturally sensitive and committed to equal opportunities. Committed to RGR’s values of equality and diversity.
Ability and willingness to travel within Nigeria including.
Excellent customer service and sales support skills Excellent written and Verbal communication skills
Evidence of success in building and maintaining customer relationships leading to increased sales
Able to work under pressure to meet deadlines.
Sound organisational, planning & time management skills.
Highly motivated self-starter with a high level of energy and motivation.
Able to work on own initiative and as part of a team.

Desirable Skills and Experience:

Significant experience related to the international Higher Education sector
Knowledge of international educational qualifications and their Nigeria equivalencies
Knowledge of marketing for international Higher Education sector within Nigeria
Knowledge and experience of visa counselling for visa applicants
Knowledge of international higher education and experience of working in international education - desirable
Experience working in the Education marketplace
Knowledge of the study-overseas market.


You will be placed on 3 months’ probation with a salary of 50,000NGN - 80,000NGN Depending on your experience and expertise you bring.
After probation, your salary could be increased to between 80,000 to 150,000NGN depending on input and performance.
Training and development opportunities and performance-related incentives will be available as part of the role.

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