Meta unveils new tool for SMEs in Nigeria, others

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Meta unveils new tool for SMEs in Nigeria, others

Meta has announced the launch of Facebook Business Coach for owners of small and medium-scale enterprises in Nigeria, South Africa, Kenya and other English-speaking countries.

The company described the tool as an innovative and easily-accessible way that will help the SMEs owners learn more about how to grow online with Facebook, Instagram and WhatsApp.

According to a statement, the Facebook Business Coach is available on WhatsApp as a free-to-use, low data cost educational chatbot tool that users can interact with in a simple, conversational and convenient way.

The company added that SMEs could automate it, and learn self-paced lessons that teach them how to establish an online presence in the digital economy.

It said, “As a free curriculum platform, it features step-by-step courses and tutorials as well as helpful infographics, videos, and audio clips. Learning material is recommended based on the user’s needs and queries, with an option to navigate the curriculum via the menu.

“While the WhatsApp bot provides SMBs with an easy way to quickly learn the basics, users can also access more in-depth training and get officially certified with Meta Blueprint courses online.”

The Regional Director, Meta Africa, Nunu Ntshingila, said, “In today’s social-media-driven environment, information on building your brand on online platforms can be crucial in what sets a small business apart and drives success.

“At Meta, we’re passionate about empowering SMBs in Africa with the skills they need to succeed online. We know that they are the backbone of the African economy and the drivers for economic growth. We hope the Facebook Business Coach will be their partner along this journey, providing training they need through their mobile phones.”

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