Visa has said that over 50 per cent of women owned Small and Medium-sized Enterprises in Nigeria and Kenya have an ecommerce presence.
It added that these businesses were also very likely to offer their customers electronic payment options.
Visa said, “Seven out of 10 women-owned Small and Medium-sized Enterprises in SSA claimed that the COVID-19 pandemic has had a significant negative impact on their business revenue.
“Over 50 per cent of women owned SMEs in Nigeria and Kenya have an e-commerce presence and a high likelihood of offering customers an option to pay online.”
The company added that at least seven out of 10 women expected their customers’ use of ecommerce platforms to increase after the pandemic.
Visa also said that Nigeria and other sub-Saharan African nations had the highest percentage of women entrepreneurs in the world.
The Senior Vice President and Head of Sub-Saharan Africa at Visa, Aida Diarra, disclosed this as the company announced that it was expanding its She’s Next initiative in Africa to empower women entrepreneurs with digital capabilities.
Diarra said, “According to the Global Entrepreneurship Monitor,…